Corporate social responsibility audit: from theory to practice
 
Introduction
Business and academic researchers have shown increasing levels of interest in Corporate Social Responsibility (CSR) during recent years (Maignan 2002).
 Thetheme of environmental and social responsibility appears in a number of political and
legal documents and is gaining ever-greater importance at the international level.
Today, corporate leaders face a dynamic and challenging task in attempting to apply societal ethical standards to responsible business practice. Increasing pressure for social responsibility was ranked second in a Financial Times / PriceWaterhouseCoopers survey of the views of 750 Chief Executive Officers on the most important business challenges for companies in 20001. Companies, especially those operating in global markets, are increasingly required to balance the social, economic and environmental components of their business, while building shareholder value. For more, Please Download File.
 

 


 
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