5 Strategies for Marketing Responsible Products and Services  
1. Make a broader argument to avoid green marketing myopia Green marketing myopia means overstating the effect of environmental arguments on consumers’ choices. Companies often focus on the responsible argument at the expense of other arguments. The responsible argument is even more effective if it is combined with other arguments. The essentials of marketing are still important. Talk about efficiency, quality, and price. Sustainability elements should be part of a whole presentation.    
Brilliant Bio-Design (Biomimetic): 14 Animal-Inspired Inventions  
Surveillance cameras flap their wings in the sky just like birds and bats. Tiny little hairs on gecko feet help a robot climb a smooth vertical surface. The impact-resistant surface of human teeth inspires light and durable aerospace materials. Just like designs inspired by the sea,insect-mimicking inventions and buildings that look like natural terrain, these 14 examples of biomimicry based on animal and human biology capitalize on the unparalleled efficiency of nature    
Corporate Social Responsibility and Economic Performance  
In recent years, academics in fields of several business administration have studied the economic and managerial implications of corporate social responsibility (CSR). CSR may be defined, consistent with McWilliams and Siegel (2001), as actions on the part of a firm that appear to advance the promotion of some social good beyond the immediate interests of the firm/shareholders and beyond legal requirements. That is, CSR activities of companies are those that exceed compliance with respect to, e.g., environmental or social regulations, in order to create the perception or reality that these firms are advancing a social goal.    
Corporate social responsibility audit: from theory to practice  
Business and academic researchers have shown increasing levels of interest in Corporate Social Responsibility (CSR) during recent years (Maignan 2002). Thetheme of environmental and social responsibility appears in a number of political and legal documents and is gaining ever-greater importance at the international level.    
Valuing Brands and Brand Equity: Methods and Processes  
While there has been much research on Branding and Brand Equity in recent years, relatively little has been published on Brand Valuation, despite it being a key managerial issue. This paper reviews the Brand Valuation literature. It highlights Brand Valuation research, the obstacles to Brand Valuation and valuation approaches. The various approaches available for Brand valuation are discussed. Important but neglected issues such as the discount rate, growth rate and useful life are highlighted in the context of valuing brands. Guidelines are provided for managers and a process for valuing brands is suggested.    
Future of protecting plant related innovations  
two types of IP protection are available in Europe for plant-related innovations: (i) plant variety rights (PVRs) and (ii) patents. Both types of protection may be obtained nationally or more widely, with a European patent from the European Patent Office (EPO) or with a community plant variety right (CPVR) from the Community Plant Variety Office (CPVO) under the International Convention for the Protection of New Varieties of Plants (UPOV Convention).    
From "Light Green" to Sustainable Buildings  
World watch Institute examines necessary policy tools to move toward more sustainable buildings    
Talent Management What is it? Why now?  
"Talent Management" has become one of the most important buzzwords in Corporate HR and Training today. In this article we will explain the history, principles, and processes of talent management and help readers understand our research agenda in this important area.    

Quick Links