Corporate Social Responsibility: A Lever For Employee Attraction & Engagement  
While the notion of “corporate social responsibility,” may have once been regarded as a corporate philanthropy, it has quickly become a crucial part of any large company’s long-term strategy – not just in marketing, but in recruiting, too: As consumers are ever more concerned with where products come from, employees now want more from their employer than a paycheck. They want a sense of pride and fulfillment from their work, a purpose and importantly a company’s whose values match their own    
The 2011 Annual Report of the Central Emergency Response Fund (CERF)  
The 2011 Annual Report of the Central Emergency Response Fund (CERF), the United Nations' humanitarian fund, highlights the contributions of the Fund to humanitarian partners in 45 countries and territories in 2011. The report notes that some US$427 million of CERF funds were allocated to 11 UN agencies and the International Organization for Migration in 2011.    
5 Reasons Why Apple’s CSR Strategy Doesn’t Work  
When a company is “starring” on TriplePundit every couple of weeks it’s usually an indication that either a lot of CSR activity is going on there or that the company has a chronic CSR problem. In the case of Apple it seems unfortunately to be the latter. Last week in a very interesting article on HBR Blog, Prof. Gregory Unruh of Harvard offered the explanation that Apple has a reactive CSR strategy, which he described as the “Little Dutch Boy” Strategy. In other words, Apple bothers to act only when there’s a complaint or protest against the company, hoping like the little Dutch boy that poking its fingers in the holes in a dyke will stem the flow and let the company go back to concentrate on designing and selling great products    
Coca-Cola Enterprises Publishes 2011/2012 Corporate Responsibility and Sustainability Report  
Coca-Cola Enterprises (NYSE/NYSE Euronext Paris: CCE) on 9th May 2012 released its seventh company-wide Corporate Responsibility and Sustainability (CRS) report , “How can a drink build a more sustainable tomorrow?”    
Sunrise Community Banks has been named as 1 of 40 leading businesses for "The GOOD Company Project"  
Sunrise Community Banks a family-owned banking group consisting of the Twin Cities’ Franklin Bank, Park Midway Bank and University Bank, has been selected as one of 40 businesses to be profiled in The GOOD Company Project presented by GOOD, an integrated media platform for people and organizations moving the world forward. The project, in collaboration with IBM, highlights 40 businesses, with between 100 and 1,000 employees, for their positive contributions toward economic and social improvement.    
Announced at the 2012 Volunteer Match Client Summit  
The VolunteerMatch Corporate Volunteer Awards will be presented at the May 07 2012 Client Summit, in San Francisco. A dozen of the nation’s outstanding employee volunteer programs will be recognized at a ceremony announcing the 2012 VolunteerMatch Corporate Volunteer Awards on May 17 at the 2012 VolunteerMatch Client Summit in San Francisco.    
Sustainable Brands Spotlights 'Who’s Coming' to Sustainable Brands ‘12 Conference  
Executives from CNN, Walmart, Safeway, Ford, Coca-Cola and More to Join Over 1,000 Attendees at Game-changing Conference in San Diego CA, June 4 – 7, 2012 today highlighted some of its diverse speaker faculty and registered attendees set to convene in San Diego, CA June 4-7 to collaborate and share sustainability strategies and insights in response to mounting environmental and social pressures and shifting consumer demand. The speaker line-up includes more than 150 business and design leaders from a wide range of industries coming together to address the cross-cutting environmental and social concerns driving the need for radical innovation. Speaking to the theme of “The Revolution Will Be Branded”, over 80 sessions will explore the unfolding market drivers and cutting-edge strategies for building business and brand value by innovating for sustainability.    

 
viewpoint
Articles
Quick Links